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Universal Analytics will stop starting 1 July 2024

Digital marketing analytics dashboard showing traffic and performance data on a tablet screen.

On 1 July 2024, Google Analytics 4 properties will have fully replaced Universal Analytics properties, as previously announced. From that date, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, which means Universal Analytics properties will be inaccessible through the Google Analytics front end and APIs. If you haven’t completely migrated to […]

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