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Frequently Asked Questions

Below we have answered a few of the frequently asked questions that I am asked.

What Is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is the process of improving your site with the aim of increasing visibility for relevant organic searches. The better your page’s visibility in search results is, the more likely you are to garner attention and attract prospective and existing customers to your business.

The algorithms that search engines use are designed to show searchers the most relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

What Is Digital Marketing?

Digital Marketing is an umbrella term for all of the online marketing that a company uses. It can include a wide range of activities including paid and non-paid digital marketing strategies such as Pay-per-click advertising (PPC), Search engine optimization (SEO), Email marketing, Content marketing, Mobile marketing, Social media marketing, Affiliate marketing, Marketing automation, Influencer marketing and Referral marketing.

What Is Pay-Per-Click Advertising (PPC)?

PPC or Pay-Per-Click advertising is an auction-based way of reaching the top of the search rankings for specific keywords. You only pay for each click on your adverts so you only pay to reach people who are interested in your products or services therefore your budget goes further.

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Is SEM The Same As PPC?

That is to say that PPC advertising is a vital part of SEM (Search Engine Marketing),

SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising, this can be achieved through either PPC or SEO.

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Why Is SEO Important For Business?

Search Engine Optimisation (SEO) increases the visibility of your website in search results to deliver targeted traffic to your site, i.e. people who are looking for what you are offering. So if the search engines can’t find your site or understand what you offer, they can’t direct potential customers to you. Investing in SEO can give your business a great long term return on investment compared to other types of marketing.

However, SEO isn’t just about making your website ‘search-engine friendly’, it also needs to be useful and engaging for the website visitor – your potential customer – too.

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