It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage.
Sure, there are other newer methods of communicating with your audience and customers. Communication methods like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels.
Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?
Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?
How does Email Marketing work?
There are four types of popular email campaigns that you can use to help your business grow.
- Email Newsletters
- Acquisition Emails
- Retention Emails
- Promotional Emails
These can be designed to look however you want. From providing information to driving customers to take action. The possibilities with email are almost endless.
Why Do You Need Email Marketing?
Email has a number of advantages over other forms of communicating with your audience, these include;
Email Is Permission-Based
When a customer trusts you with their email address, you are gaining permission to enter rather than showing up uninvited increasing engagement and conversion.
Direct Access to Your Audience
You can communicate directly with subscribers on their schedules. In addition, because people check their emails daily, your email is likely to be viewed.
Gives You More Control
Unlike other marketing platforms, you own the relationships you forge with your subscribers, this increases trust and means there is less reliance on platforms.
More Personalization
You can use create personalized and hyper-targeted campaigns. Research shows personalized campaigns increase revenue by as much as 760 percent.
Measurable
Measuring the effectiveness of a marketing campaign is crucial, and automated email marketing makes measuring your campaign a breeze.
Scalable
Email marketing campaigns can scale without putting a strain on your resources or compromising quality.
Grow Your Business With Email Marketing
Each email marketing package is bespoke to your needs.
By working together we can ensure that you get the best return.
