Google’s Latest Updates Put The Pin In Low-Quality Content
Since the start of August Google has launched three updates to its search algorithm that are all connected and that can have more impact on your website than you might initially think. So the three back-to-back updates that Google recently launched are the: Helpful Content Update (rollout started 25/08/2022) Core Algorithm Update (rollout started 12/09/2022) […]
Google Launch ‘Helpful Content’ Algorithm Update
The recently announced Google ‘Helpful Content’ algorithm update is set to have a big impact on marketing and SEO strategies on a level rarely seen before. What Is The Helpful Content Update? This update will see Google prioritising content that is deemed to be helpful, over content that is simply keyword rich. This means that […]
Why Personal Branding Is So Important To Your Marketing Efforts
Personal branding can be quickly overlooked when building your business. However, it can one of the most powerful weapons in your arsenal. Each of us is so very different and unique from another, and that’s what should be celebrated not hidden away in sameness. Personal branding is all about the way that you build your […]
5 Proven Ways To Optimise Your Website For Google
Many things have changed in website performance since Google first came online in 1998. However, the one thing that hasn’t changed is this: Your organic traffic is directly related to your position on search engine pages. And, that means you need to know how to optimise your website for Google Search. So, if you have […]
What Marketing From 100 Years Ago Can Teach Us Today
Every manager in every company throughout the world has a different viewpoint on marketing. However, they tend to fall into two categories, the first believes that marketing is a benefit to their organisation and the second group believes that it is a cost only and is there to make things “look pretty”. Despite numerous historical […]
What You Need To Know About GA4, And How To Implement It
Google Analytics 4 or GA4 for short, has been around for a while. But it has recently been announced that Google will be sunsetting Universal Analytics (UA) in favour of pushing everyone to use GA4 as the primary method of website analytics. Here I will go through GA4 and the changes that you will see […]
Is SEO Better Than PPC? Organic vs Paid Marketing
There are pros and cons to both SEO and PPC. So, it depends on your business and your goals. Typically it is best to deploy both strategies at the same time if budget allows as they complement one another. SEO focuses on growing your visibility on organic results and growing your organic traffic. On the […]
How Long Does SEO Take To See Results?
SEO is notoriously a long term game. But even the most patient of us can become frustrated by the mystery surrounding the demands that search engines place on websites. In that spirit, I will go through some of the answers to common SEO questions and hopefully answers the question; ‘How Long Does SEO Take To […]
Content Delivery Network: How They Make SEO Excellent
One of the most difficult tasks as an SEO professional is telling my clients that their site is slow and clunky. Especially if it is a new site. And worse, is explaining that it is the content they spent so much time and money on that is the problem. This is where a Content Delivery […]
7 Common & Important Content Marketing Questions Answered
In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it? It reminds me of the classic journalism approach of answering the who? what? when? where? why? and how? […]