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Ad of the Week: Boston Pizza

AgencyJohn St.
ClientBoston Pizza
Boston Pizza miniature table and chairs

A brilliant idea. Even better execution.

After their pizza box turns into a table so that you can eat pizza safely in bed, Boston Pizza has decided to play with their pizza saver. Which will be sure to please anyone with a dolls house.

Partnering with Canadian agency John St. they have created miniature patio chairs to go alongside the miniature “tables” that come with each pizza to save the toppings. The precise chairs, are scaled-down replicas of actual patio chairs and were specially designed and 3D printed using food-safe materials.

As long as I can remember, people have said those delivery pizza savers look like little patio tables. As soon as we had the idea to make the little chairs to go with them, we knew we had something great. It just makes everyone happy. And that’s what sitting on a Boston Pizza patio in summer is all about.

Paul Little, creative director at John St

A limited run of the chairs was created and were delivered with takeout orders from some of the Boston Pizza locations.

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