How Can SEO and PPC Work Together For The Best Results
SEO and PPC might just be polar opposites when it comes to marketing however there are some similarities between them that could make them both a crucial part of your marketing strategy. The first and most obvious difference is that Search Engine Optimisation (SEO) is focused on long-term organic growth whereas Pay Per Click advertising […]
Google Launch ‘Helpful Content’ Algorithm Update
The recently announced Google ‘Helpful Content’ algorithm update is set to have a big impact on marketing and SEO strategies on a level rarely seen before. What Is The Helpful Content Update? This update will see Google prioritising content that is deemed to be helpful, over content that is simply keyword rich. This means that […]
SEO or SEM? What is the Difference?
SEO or SEM. Which is the one for you? Both terms are often used interchangeably but before you can decide which to use, you need to know the difference. What is SEO? Search Engine Optimisation or SEO for short is organic marketing online. This means that you cannot pay search engines such as Google to […]
The Important Role SEO Plays In Your Business Marketing Strategy
In the world of digital marketing, there always seems to be a lot of absolutes. However many of the “absolutes” are dependent on your business’s marketing strategy. In this post, I’m going to discuss the important role that SEO can play in your digital marketing strategy. What works and what doesn’t? So, when you’re sitting […]
5 Proven Ways To Optimise Your Website For Google
Many things have changed in website performance since Google first came online in 1998. However, the one thing that hasn’t changed is this: Your organic traffic is directly related to your position on search engine pages. And, that means you need to know how to optimise your website for Google Search. So, if you have […]
What Marketing From 100 Years Ago Can Teach Us Today
Every manager in every company throughout the world has a different viewpoint on marketing. However, they tend to fall into two categories, the first believes that marketing is a benefit to their organisation and the second group believes that it is a cost only and is there to make things “look pretty”. Despite numerous historical […]
What You Need To Know About GA4, And How To Implement It
Google Analytics 4 or GA4 for short, has been around for a while. But it has recently been announced that Google will be sunsetting Universal Analytics (UA) in favour of pushing everyone to use GA4 as the primary method of website analytics. Here I will go through GA4 and the changes that you will see […]
What is Search Engine Optimisation (SEO)? (Video)
Is SEO Better Than PPC? Organic vs Paid Marketing
There are pros and cons to both SEO and PPC. So, it depends on your business and your goals. Typically it is best to deploy both strategies at the same time if budget allows as they complement one another. SEO focuses on growing your visibility on organic results and growing your organic traffic. On the […]
What is Local SEO? Map Packs and More…
Local search engine optimization, or local SEO, is a strategy that focuses on helping businesses improve their visibility in local search engine results. Think map packs rather than search results. Your Google Business profiles and your website’s location pages are the backbone of your local SEO. Any business that caters to clients in a specific […]