Local search engine optimization, or local SEO, is a strategy that focuses on helping businesses improve their visibility in local search engine results.
Think map packs rather than search results. Your Google Business profiles and your website’s location pages are the backbone of your local SEO. Any business that caters to clients in a specific location, like a restaurant, shop or agency, will want to optimize its website for local searches.
If you Google companies in your industry within a specific location, you will likely see a “Google local 3-pack,” or a map highlighting 3 local businesses, in the results. This is an incredibly valuable piece of SEO real estate for local businesses because it is very prominent within the results, particularly in hyper-local markets. Adding relevant details about your business to your Google Business profile is just as important and can help your business stand out and take up valuable real estate in search, especially for mobile users.
