Merry Christmas 2022
This year and for the first time since becoming a freelancer I will be taking time off over Christmas and will be available intermittently between the 23rd December and the 3rd January. If you need anything during this time please call or send an email and I will reply when available.
Why Thought Leadership Can Make You Stand Above The Crowd
There’s more to marketing than pushing your products at unsuspecting people. Beyond the traditional marketing worlds of advertising, email campaigns, Pay-Per-Click and direct mail, there’s a more sophisticated strategy growing in popularity: thought leadership marketing. And, with one survey finding that 89% of decision-makers say that “thought leadership can be effective in enhancing their perceptions […]
How To Make The Most Of LinkedIn
Step by step instructions to Use LinkedIn Effectively – Getting the Best from the World’s Biggest Networking Site. LinkedIn™ is the world’s biggest expert networking platform. It is additionally quite possibly the most compelling web-based media network, with in excess of 575 million users in 2018. Individuals utilize the site to stay in contact with […]
Learning with Bless: My First Podcast Appearance
Podcasts seem to have taken over. They are being produced everywhere and in every topic. A few weeks ago I was asked by Blessing Maregare to appear on his new podcast “Learning with Bless” to speak about my journey into marketing. As well as the changes that I have seen and the ways in which […]
Employees are still human
“Treat others the way that you would like to be treated”. It’s a simple saying that I’ve been hearing since I was at primary school. But it is one of those things that is said so often that the message begins to lose its strength and is seemingly repeated for the sake of it. One […]
Using LinkedIn for Your Personal Branding
LinkedIn offer a huge opportunity to enhance your personal brand being the go to platform for business people to connect with likeminded individuals, LinkedIn has grown to be one of the largest social media platforms in the world with over 175 million registered users.
Why a career in marketing
So this was my application video for The School of Marketing Founding 50. A group of like-minded under 30’s who had the sole mission of engaging young students with marketing. Our applications were centred around why did we choose to pursue a career in marketing. For me the answer was two-pronged. Firstly I wanted to […]
March Book Club: Digital Minimalism
Digital Minimalism By Cal Newport Digital Minimalism pulls on real-life examples to back up the notion that we should evaluate the effectiveness of our use of technology and only once we have decided whether the technology is the best way of achieving our goals can we achieve focus. This book definitely has some great takeaways […]
NHS – Market Research and Supply
First off I want to say that the NHS is a staple of british society. It is a lasting testimony to the foresight of a number of individuals that put into place a healthcare system that much of the UK population uses annually. While it does have its faults at times, the level of care […]
How to change fonts on LinkedIn Posts
LinkedIn is a professional platform and according to the LinkedIn police is not a place for visual creativity. But with LinkedIn becoming a much greater extension of personal brands, there are ways that you are able to control that brand to a greater extent and stand out more within the newsfeed. LinkedIn has gone beyond […]