Google owes you nothing from it’s latest update
Your website is on Google and other search engines, everything is great, and you’re getting visitors to your site and then all of a sudden… Read More »Google owes you nothing from it’s latest update
Paid Advertising
Regular blog posts and updates from EPR marketing covering Paid Advertising, including Google Ads, PPC and Amazon Advertising.
Universal Analytics will stop starting 1 July 2024
On 1 July 2024, Google Analytics 4 properties will have fully replaced Universal Analytics properties, as previously announced. From that date, Google will begin turning off… Read More »Universal Analytics will stop starting 1 July 2024
What Businesses Are Best Suited To Use PPC?
PPC can be seen as a minefield. Which avenue do you choose? Google? Bing? or do you choose to make use of paid social instead?… Read More »What Businesses Are Best Suited To Use PPC?
Today’s Sales Pipeline is Last Month’s Marketing
The sales problem you have today is a marketing problem you had 6 months ago but didn’t address. Much like people who only think about… Read More »Today’s Sales Pipeline is Last Month’s Marketing
Here’s Why Your Ads Don’t Appear When You Search
First things first…Stop Googling Yourself 🚩 Have you ever found yourself saying the words “I’ve googled these keywords, and we’re not appearing for any of… Read More »Here’s Why Your Ads Don’t Appear When You Search
The Different Types Of Digital Marketing
Like traditional marketing, digital marketing has many avenues and platforms that can be used to grow your business. Social Media Not just for uploading pictures… Read More »The Different Types Of Digital Marketing
Where Do Shopping Ads Appear In Search Results?
Shopping Campaign Ads are one of the many variations available to advertisers using the Google Ads Platform. They are the ideal advertising campaign if you’re… Read More »Where Do Shopping Ads Appear In Search Results?
What is Website Bounce Rate In Google Analytics
In the language of the internet, a bounce occurs whenever a user leaves the first page of your website before they interact with any other page. The… Read More »What is Website Bounce Rate In Google Analytics
How Much Do Google Ads Cost? A Quick Guide
How much does Google Ads cost? This is a common question for any small business owner who wants to grow their business. The answer can… Read More »How Much Do Google Ads Cost? A Quick Guide
Make Your Marketing Budget Go Further In Tough Economic Times
In the face of harsh economic times, it’s not unusual for the marketing budget to take the first hit as businesses look to cut back.… Read More »Make Your Marketing Budget Go Further In Tough Economic Times
