Today’s Sales Pipeline is Last Month’s Marketing
The sales problem you have today is a marketing problem you had 6 months ago but didn’t address. Much like people who only think about insurance AFTER something goes wrong, marketers across the land are faced with this daily. “Right guys, these ads need to start delivering hundreds of new customers by tomorrow. The budget […]
Here’s Why Your Ads Don’t Appear When You Search
First things first…Stop Googling Yourself 🚩 Have you ever found yourself saying the words “I’ve googled these keywords, and we’re not appearing for any of them, what are we even paying for?” If you are outsourcing your marketing there will undoubtedly have been a time where, if you haven’t said the words, you have thought […]
The Different Types Of Digital Marketing
Like traditional marketing, digital marketing has many avenues and platforms that can be used to grow your business. Social Media Not just for uploading pictures of your breakfast or reading conspiracy theories in the comments section of news articles. Social media is an extremely effective way to market your business to a huge audience. So […]
Where Do Shopping Ads Appear In Search Results?
Shopping Campaign Ads are one of the many variations available to advertisers using the Google Ads Platform. They are the ideal advertising campaign if you’re a retailer and want to promote your online and local inventory to searchers and increase traffic to your website or local store. When compared to text ads, which display text […]
What is Website Bounce Rate In Google Analytics
In the language of the internet, a bounce occurs whenever a user leaves the first page of your website before they interact with any other page. The bounce rate is one of those metrics that can either make or break a website’s success. When you’re looking at your analytics, the bounce rate is a leading indicator of […]
How Much Do Google Ads Cost? A Quick Guide
How much does Google Ads cost? This is a common question for any small business owner who wants to grow their business. The answer can vary, but it all starts with understanding who your customer is and what they are searching for. Paid advertising is a big part of any small business marketing plan, and there […]
Make Your Marketing Budget Go Further In Tough Economic Times
In the face of harsh economic times, it’s not unusual for the marketing budget to take the first hit as businesses look to cut back. However, the impact of subdued marketing could have the opposite effect and hurt your long-term growth prospects. Cutting your marketing budget during a cost of living crisis is arguably the […]
2023 Keyword Match Types in Google Ads
Google Ads is an incredibly effective tool for businesses looking to reach new audiences and grow their customer base. However, it can be difficult to know how to get the most out of your ads without a solid understanding of the different keyword match types. In this blog post, I’ll explore the different types of […]
Are SEO Keywords Case Sensitive?
Keywords are an important part of SEO, so much so, that you cannot perform SEO without them. Brands and website owners make use of keywords for content creation which is then used for SEO. On the other hand, customers use keywords to search for products and services on search engines. Are SEO keywords case-sensitive? This […]
How To Do PPC Keyword Research The Right Way
“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high-performing account that drives leads or sales and a low-performing account that wastes money. Should you just guess? Should you follow Google’s recommendations? What do potential customers actually search […]