EPR Marketing Is One of The Most Reviewed PPC Agencies in Birmingham

EPR Marketing Is One of The Most Reviewed PPC Agencies in Birmingham Getting found on the internet is something that’s a lot trickier than most people think. It involves a lot of moving parts that can either take months or cost a lot to make work. Often both. This is why they need someone that’s […]

How Can SEO and PPC Work Together For The Best Results

SEO and PPC might just be polar opposites when it comes to marketing however there are some similarities between them that could make them both a crucial part of your marketing strategy. The first and most obvious difference is that Search Engine Optimisation (SEO) is focused on long-term organic growth whereas Pay Per Click advertising […]

How To Use Google Shopping Ads To Maximise Sales

Google shopping ads have now been in action for a few years and they offer a completely different dimension to your online advertising. Rather than focussing on keywords that searchers might use, Google Shopping Ads focus on the product information that searchers DO use. Here are four ways that using shopping ads can help maximise […]

How Your Google Shopping Ads Look And Work [Video]

Are you looking to begin using Shopping Ads on Google but don’t know where to start? Or if you are looking to optimise your account performance. Get in touch with me for more information or click here.

Where Do Shopping Ads Appear In Search Results?

Shopping Campaign Ads are one of the many variations available to advertisers using the Google Ads Platform. They are the ideal advertising campaign if you’re a retailer and want to promote your online and local inventory to searchers and increase traffic to your website or local store. When compared to text ads, which display text […]

What Marketing From 100 Years Ago Can Teach Us Today

Every manager in every company throughout the world has a different viewpoint on marketing. However, they tend to fall into two categories, the first believes that marketing is a benefit to their organisation and the second group believes that it is a cost only and is there to make things “look pretty”. Despite numerous historical […]

Social Media and Advertising. What’s The Difference?

Social media marketing is any sort of activity your business takes on social media that is unpaid or organic in nature. In other words, posting and engaging. Basically anything that doesn’t require you to pay the social media company to reach your target audience. This can include posting content on your channels, answering messages, liking […]

What You Need To Know About GA4, And How To Implement It

Google Analytics 4 or GA4 for short, has been around for a while. But it has recently been announced that Google will be sunsetting Universal Analytics (UA) in favour of pushing everyone to use GA4 as the primary method of website analytics. Here I will go through GA4 and the changes that you will see […]

Is SEO Better Than PPC? Organic vs Paid Marketing

There are pros and cons to both SEO and PPC. So, it depends on your business and your goals. Typically it is best to deploy both strategies at the same time if budget allows as they complement one another. SEO focuses on growing your visibility on organic results and growing your organic traffic. On the […]

EPR Marketing Recognised As A Google Ads Partner

I am pleased to be recognised as a Google Ads Partner after providing continued high-quality service to clients requiring paid advertising on Google. The Google Ads Partner Program The Google Ads Partner Program requires a continued level of demonstrable proficiency in ads on Google to be shown, before being accepted as a partner. About the […]