Youtube Marketing 2022: Everything You Need To Know
Ever found yourself falling down a YouTube black hole, where suddenly three hours have disappeared watching funny cat videos? You are probably in the majority. But think about it. If you have done it, so to have other people. Ever since it launched, YouTube has been the trailblazer of video content during the rise of […]
5 Retargeting Ads That Will Boost Your Conversions
Advertising plays a critical role in directing both first-time and return visitors to your website. And since just 2% of website visitors typically convert during their first visit, you’re likely missing out on many potential sales if you’re not utilizing retargeting ads already. If you’re not sure which type of retargeting ads you should be […]
A Brief Look At Marketing in 2021
“To Spend or Not to Spend” was the question that might have been at the tip of Shakespeares quill, had he been a marketer in 2020. While there were undoubtedly industries who were going to come out of the pandemic in 2020 smelling of roses (we’re looking at you e-commerce) and with bank accounts that […]
Simple Ways Your Website Is Driving Customers Away
As many of us know, websites are often the first place customers look when making a purchase. But, it is no good having a website only for it to the site there and gather dust. Your website should be considered an ongoing project that changes and develops as your business grows. If you fail to […]
What Happens on the Internet Every Minute in 2021?
How much has your online activity changed over the last two years? If you’re like most people, you’re spending more time in social apps as you look to stay connected, you’re spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviours. […]
Top 10 Do’s and Don’ts For Advertising Your Business Online
When advertising your business online, content marketing is not entirely rocket science. However, there are of course things to avoid otherwise known as “don’ts” as well as things you want to focus on otherwise known as “do’s”. As you write more and become more effective at promoting your business you will begin to find that […]
New Digital Services Tax Surcharges for Google Ads
As of 1 October 2021, Google will include a surcharge on invoices and statements for ads that are purchased through Google Ads and for YouTube placements purchased on a reservation basis to cover the Digital Services Tax. This will cover ads that are served in the following specific locations: Ads served in Austria: A 5% Austria DST fee added […]
How iOS14 will affect Facebook marketers
Apple’s newest iOS update is one that will extensively modify the way that ads are created, tracked and interacted with by both sides of the advertising spectrum.
Getting the lockdown on your marketing
Henry Ford once said “the man who stops advertising to save money is like the man that stops the clock to save time”. Marketing gets a bad rap during economic downturns. The current situation is no different. With huge percentages of the population either working from home having been furloughed, you have to be smarter […]
Will influencer marketing die?
From beauty and fashion right through to lifestyles and decorating. Influencers have swept through marketing like a tidal wave. Whether it will last is the question that many people among them marketers will still ask. The speed of influencer growth and uptake by brands means that the measurement tools that are currently in place […]