Ever found yourself falling down a YouTube black hole, where suddenly three hours have disappeared watching funny cat videos? You are probably in the majority. But think about it. If you have done it, so to have other people. Ever since it launched, YouTube has been the trailblazer of video content during the rise of the internet and social media. In the beginning, the site was merely just a place to watch short skits and funny videos. However, as advertising evolved, YouTube Marketing has become an irreplaceable tool for marketers who are looking to develop their online marketing strategies.
You might be thinking to yourself; “Okay, YouTube is popular, but my audience predominantly uses Facebook, Instagram, Twitter and now TikTok.”
You might want to rethink that.
According to a Hubspot survey, 54% of people want to see more video content from brands they follow, with a massive 83% of consumers worldwide prefer using YouTube to watch video content over any other platform.
There is also the small factor that alongside being one of the biggest social media platforms, YouTube is also the second-largest search engine (just behind its sister company, Google) with over 1.9billion users each month.
With this in mind, it is clear to see that using the site has huge marketing potential for your business that can help to boost your brands’ presence and audience reach.
Because social media can be confusing when you first start, I’ve put together this extensive guide that will walk you through everything you need to know about YouTube Marketing in 2022 regardless of whether you are just starting out or if you’ve already begun your journey.
Why YouTube Marketing Is Important
As mentioned before, YouTube is the second largest website in the world. This makes sense though, people love video content. In fact, incorporating YouTube into your marketing strategy is an enticing option because of video.
Video marketing is extremely popular right now and will continue to grow into one of the most effective ways to consume media. Video content can work just about anywhere, but it really thrives on YouTube. Thousands of businesses are already on YouTube, posting great content and taking advantage of the advertising options available to you.
Before we get ahead of ourselves, let’s start at the beginning.
How To Make A YouTube Channel
Everyone knows what YouTube is. From small creators to big corporations, people have been signing up and creating their own YouTube channels for a while now. No matter if your business has been around for a while or you just launched this year, you need to create a channel. It may not be obvious, but a large majority of the audience you have is also active on YouTube.
YouTube’s growth is incredible. In June 2017, 1.5 billion people had accounts. Now, almost 2 billion people are on YouTube every month. That’s a lot of people your business could be targeting.
In 2022, there’s no excuse to not have a YouTube channel. Utilizing the platform is only going to broaden your reach and help your company’s online image. To get started, bookmark this page, check out how to make a YouTube channel and then come back to learn more about how you can find success on YouTube.
YouTube Brand Account
Now that you’ve created your channel, you may want to consider turning it into a YouTube brand account.
“Okay, what the heck is a brand account?” A YouTube brand account is essentially a business account that assists you in managing your YouTube channel. The brand account gives your business a presence of its own with your company’s unique name, branding, and content. You can even create a custom URL that brings your Youtube Channel in line with all of your other social platforms.
This sets you apart from owning a regular channel. With a brand account, your audience will take your channel seriously. When they see the branded banner and icon, they’ll know the channel is the one they were looking for. You can also add channel managers so that multiple people on your team are able to create, post, and monitor your content.
YouTube Banner Size
It’s not enough to just create a channel nowadays. People are visual creatures are they like looking at pretty things. You know what this means. Your channel should be pleasing to the eye.
For starters, your banner should be 2560 x 1440 pixels. That information makes no sense in the text. But what if you transformed it into an image?
That makes it a lot easier to understand, but there’s more that goes into creating a great channel banner than just the size. Your YouTube presence depends on a lot of little things, including the YouTube banner size. Click through to read up on some useful tips and great banner examples.
| Need some banner inspiration? Check out these YouTube banner ideas to get you going! |
YouTube Video Size
How many times have you watched a video on YouTube that was shot vertically? While the explosive growth of TikTok has fuelled the demand for short vertical video. Much of Youtube is still reliant on longer horizontal videos. This may be something that you want to consider when starting out.
Additionally, there are various video sizes you can upload your content in. It can be confusing to know which size will work for you but don’t worry. We’ve put together a thorough guide on the right YouTube video size, dimensions, and quality for you.
YouTube Analytics
If you’ve been on YouTube for a while, you probably already know how to create a channel and the intricacies that go along with producing good content, but analytics may be a foreign concept. It’s okay, they’re pretty confusing.
If your videos have seen any engagement, big or small, checking out your YouTube Analytics will be helpful to understanding how to connect with your audience more effectively.
When you access your analytics, they’ll probably look something like this:
It may look intimidating, but once you learn how to read this data and apply it to your marketing campaigns, it’ll be something you’ll check regularly. YouTube Analytics are the heartbeat of your channel. When looking at them, you’ll be able to understand who your audience is, what content they enjoy most, and how they like to interact with videos online.
YouTube Ads
Did you know that almost 5 million videos are viewed on YouTube daily? If you’re on YouTube as a business, you may want to think about advertising on those videos. But how do you go about creating an ad and placing it onto existing content?
YouTube advertising is integrated into your Google Adwords account. Once you’ve created a video ad, you can upload it to Adwords, customize your demographic and target audience, and start placing it on YouTube videos.
There’s a lot to learn about YouTube Ads.
Three ad formats exist; TrueView ads, pre-roll ads, and bumper ads. Each type is customizable and serves a different purpose. When it comes down to it, advertising is huge on the internet (we see hundreds of ads in a single day). Implementing YouTube Ads into your marketing strategy can help you to segment your audience and reach the people who care about your business.
How Much Do YouTubers Make?
Being a “YouTuber” is a profession now. As YouTube grew in popularity, dozens, hundreds, and eventually thousands of internet personalities posted content for their subscriber’s entertainment. The more content that there is available the more information that marketers can use to target audiences for your campaign.
You may be wondering, “How much do YouTubers make?” In 2008, the YouTube Partner Program launched and allowed creators to start making money from their content. This money is made by placing advertisements on your videos. You’ll get paid based on how many viewers click on the ads on or around them. It may seem strange, but some of the most famous YouTubers are millionaires.
Being a YouTuber is still a pretty new concept, but it’s a very real part of internet culture. If you’re an individual creating content, you’ll need to know the basics. Click on the link above to start learning.
How To Delete A YouTube Account
Okay… it’s time. You want to delete your channel.
Maybe you never used your account for business purposes, but for posting embarrassing Hannah Montana lip sync videos when you were ten. You want your entire channel to disappear from the internet. Or maybe you never really got into the platform at all. Discover how to delete your YouTube account and voila, it’s gone.
It was fun while it lasted.
Get Creating
YouTube has become one of the biggest websites in the world. Billions of people have watched videos, posted content, and advertised on the platform. There are endless opportunities when it comes to YouTube marketing. Go create a channel, post videos, reference your analytics, and maybe even start an ad campaign.
Everything you need to know to begin your YouTube journey is right here. What’s stopping you?
Having a strong social media marketing strategy is crucial to finding success online. Check out our social media marketing services to make growing your social media even easier.
