As most of us know, social media algorithms change regularly. Often crushing engagement rates for pages in favour of paying pages. By having lower engagement rates for pages, social media company in turn then make more money as they sell data and advertising to brands looking to make the most of their accounts. In 2022 we have seen a number of updates on all social media profiles that have had engagement crushing effects on pages.
Here are your updated engagement rate benchmarks.
I’ve been saying for the last year that if organic engagement is something you are looking for, then TikTok and LinkedIn would be my recommended platforms. Followed by Instgram, although how long the engagement rate above 1% will last is one to watch.
This data goes some way to demonstrate that and I hope you find it useful!