How iOS14 will affect Facebook marketers

Apple’s newest iOS update is one that will extensively modify the way that ads are created, tracked and interacted with by both sides of the advertising spectrum.

Which Companies Apps Know the Most About You

Personal data collection, and the associated risks of that information getting in to the wrong hands has become a big focus over the last few years. It has been brought into the spotlight by the Cambridge Analytica scandal and more recently these concerns around TikTok sharing user information with the Chinese Government. That is a […]

Ad of the Week: Creativity goes on

Apple founder Steve Jobs once said that “Creativity is just connecting things.” He was specifically celebrating the way that a diverse range of experiences can fuel the creative process which without “enough dots to connect, would cause your thinking to become too linear and too isolated.
So what would he say if almost all traditional connections were severed because of a single global pandemic?
Jobs would more than likely point to the thriving creativity of people to create a whole host of new connections – predominantly fueled by the devices and technology that his company has created.
So if there is one thing that is true about the pandemic, it is that it hasn’t put a damper on people’s creativity. This is evident through all of the ideas that make up Apple’s new pandemic inspired advert.

March Book Club: Digital Minimalism

Digital Minimalism By Cal Newport Digital Minimalism pulls on real-life examples to back up the notion that we should evaluate the effectiveness of our use of technology and only once we have decided whether the technology is the best way of achieving our goals can we achieve focus. This book definitely has some great takeaways […]

The Tesla “Failure/Success” Model

Tesla (and Elon Musk) have shown two things in the last week. You don’t need a massive budget to draw sales Marketers seem to be constantly measured against the budget that they have to manage. Why? Is it really a sign of success being able to spend huge amounts of money for results. Surely it […]

Is your website quick enough?

Speed has always been a key part of the way that Chrome differentiates itself from other search engines. Yesterday’s (11th November 2019) announcement makes this even more important. With Google announcing that they will be looking to reward fast loading websites in a way that has not been done before. By displaying a badge on […]