Why email is still effective
It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage.
Sure, there are other newer methods of communicating with your audience and customers. Communication methods like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels.
Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?
Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?
How does Email Marketing work?
There are four types of popular email campaigns that you can use to help your business grow.
- Email Newsletters
- Acquisition Emails
- Retention Emails
- Promotional Emails
These can be designed to look however you want. From providing information to driving customers to take action. The possibilities with email are almost endless.
Do I need to use email marketing?
Email has several advantages over other forms of communicating with your audience, these include;
Email Is Permission-Based
When a customer trusts you with their email address, you are gaining permission to enter rather than showing up uninvited increasing engagement and conversion.
Direct Access to Your Audience
You can communicate directly with subscribers on their schedules. In addition, because people check their emails daily, your email is likely to be viewed.
Gives You More Control
Unlike other marketing platforms, you own the relationships you forge with your subscribers, this increases trust and means there is less reliance on platforms.
More Personalisation
Measurable
Scalable
Get In Touch
Ready to elevate your business with a reliable agency that delivers on its promises? Contact our team today! Whether you have an upcoming project or just want to explore ways to grow your business, we’re here to help.
Give us a call at 0333 011 1997, send us an email, or complete our contact form—we’ll get back to you as soon as we can.
