What is Search Engine Optimisation?
In simple terms, Search Engine Optimisation (SEO) is the process of improving your site with the aim of increasing visibility for relevant searches.
The better your page’s visibility in search results is, the more likely you are to garner attention and attract prospective and existing customers to your business.
Search engine optimisation (SEO) is a tested and proven method to get websites to rank higher on search engine results. The SEO process involves optimising the website and demonstrating to search engines that it is a highly original, trustworthy and relevant source of content so it will appear in prominent positions in their organic search results. SEO requires an understanding of how search engines work, what people search for, and why and how people search. It is an ongoing process of technical methodology and marketing.
However, SEO isn’t just about making your website ‘search-engine friendly’, it also needs to be useful and engaging for the website visitor – your potential customer – too.
How does SEO work?
SEO uses a range of different techniques to help achieve this. From ensuring relevant keywords appear on each page of your website to driving links from other websites to yours, as well as from a technical point of view making sure that your website loads quickly, and that search engines can find and interpret its content correctly.
While the main goal of SEO is to get your website on page one in search results, this will depend on how competitive the market your business operates in is, and the quality of your website in terms of both content and build. If your product or service is a little more niche or your business operates in a limited geographical area, you actually stand a better chance of being found in relevant search results.
Choose your plan
We help businesses come out on top, establishing trust with your customers through SEO strategies designed to amplify your brand. With keyword research, on-page optimisation, and backlink building, your business will climb the search engine ranks, boosting profits and customer loyalty.
Boost
Suitable for smaller businesses requiring an entry level SEO package and Backlink Programme-
5,000 Monthly Search Volume
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Boost Backlink Program
(Focus on building a solid backlink profile) -
24/7 Reporting Access
(Plus bespoke monthly reports) -
Monthly Progress Meetings
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In-depth Keyword Research & Competitor Analysis
Accelerate
Perfect for SMEs aiming to scale and expand their websites. Ideal for small to medium-sized e-commerce websites.-
12,000 Monthly Search Volume
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Acceleration Backlink Program
(Focus on mid to high DA/TF backlinks) -
24/7 Reporting Access
(Plus bespoke monthly reports) -
Monthly Progress Meetings
-
In-depth Keyword Research & Competitor Analysis
Dominate
For businesses, ready to dominate their competitions on Google. Perfect for medium to large e-commerce websites-
30,000 Monthly Search Volume
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Domination Backlink Program
(Focus on High DA/TF Backlinks) -
24/7 Reporting Access
(Plus bespoke monthly reports) -
Twice Monthly Progress Meetings
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In-depth Keyword Research & Competitor Analysis
Why You Need SEO?
A huge proportion of website traffic is delivered via just two search engines, Google and Bing. So, you need to make sure your website is optimised for search engines to attract people who are looking for your products and services. So if the search engines can’t find your site or understand what you offer, they can’t direct potential customers to you.
While paid advertising, social media, and other digital marketing initiatives can generate traffic to your website, the majority of online traffic is driven by search engines. Optimising your website will help deliver better information to the search engines so that your content can be properly indexed and displayed within search results. SEO done well, will grow the authority and credibility of your website and help you outperform your competitors at the top of search results.
By optimising your website for the benefit of all website visitors using good SEO methods, leads to better ranking on search engine results. That’s because search engines have learned how to interpret a favourable or unfavourable user experience, and a positive user experience has become a pivotal element to a website’s success.
This is where the right SEO techniques can bring you thousands of extra ‘ready to buy’ visitors, and the wrong moves can lead to your site being penalised so it’s pushed further down in search results where people will never find you. And just as the world of business is fiercely competitive, so is the world of SEO. Many of your competitors will also be working on their website’s SEO, so it’s important to be ahead of the game by staying on top of the latest techniques and making sure your website meets these best practice.
Free Website Performance Checker
Analyse how well your webpage is optimized for a certain search term as well as reveal errors that affect how your website performs in search results.
Search Engines rely on many factors to rank a website. This SEO Checker reviews these and more to help you identify problems that could be holding your site back from reaching its potential.
Additionally, we provide a clear, actionable, prioritised list of recommendations to help improve.
Areas We Cover
Even though we am based in the West Midlands, our SEO Services can be offered remotely across the UK without affecting the quality of service you receive.
Some of the locations we work with businesses in are listed below:
What Are The Alternatives?
While you can pay Google and Bing to appear in their search engine results using PPC (Pay-Per-Click) advertising (they appear like normal listings but at the very top of the search results page, and increasingly at the bottom of the page too, with a small ‘Ad’ label), they are charged on a cost-per-click (CPC) basis, and once your set budget is spent, your ad will no longer appear – so you need to commit to an ongoing budget.
However, with SEO, the aim of the game is to boost your visibility long-term, so the cost of optimising your website is much less than paid advertising.
Get In Touch
Ready to elevate your business with a reliable agency that delivers on its promises? Contact our team today! Whether you have an upcoming project or just want to explore ways to grow your business, we’re here to help.
Give us a call at 0333 011 1997, send us an email, or complete our contact form—we’ll get back to you as soon as we can.
