Google owes you nothing from it’s latest update

Google logo over cliff representing search algorithm changes.

Your website is on Google and other search engines, everything is great, and you’re getting visitors to your site and then all of a sudden Google updates its algorithm and your traffic plummets. Before you start to think that the world is against you, you need to keep in mind that Google doesn’t update its […]

Universal Analytics will stop starting 1 July 2024

Digital marketing analytics dashboard showing traffic and performance data on a tablet screen.

On 1 July 2024, Google Analytics 4 properties will have fully replaced Universal Analytics properties, as previously announced. From that date, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, which means Universal Analytics properties will be inaccessible through the Google Analytics front end and APIs. If you haven’t completely migrated to […]

Today’s Sales Pipeline is Last Month’s Marketing

Business person holding lead generation funnel diagram for sales and marketing.

The sales problem you have today is a marketing problem you had 6 months ago but didn’t address. Much like people who only think about insurance AFTER something goes wrong, marketers across the land are faced with this daily. “Right guys, these ads need to start delivering hundreds of new customers by tomorrow. The budget […]

Google Business Profile websites now redirect to Google Maps

Orange visitors sign with arrow pointing right for pedestrian access.

It took a little bit longer than we were first expecting (an extra five days longer) but websites built and hosted on Google Business Profiles are now being redirected to the Business Profile listing on Google Maps. This announcement was first made by Google in January, shutting down Business Profile websites on March 1, 2024. Google […]

How the user experience (UX) impacts SEO

UX design impact on SEO with mobile and web interface analysis.

User experience goes hand in hand with their ability to find what they are looking for on your site. This started as simple as ‘time spent on your site’ and over the years this has developed into search engine algorithms analysing search data (in bulk) to determine which sites provide answers to what searchers are […]

What to do when you lose your Google Website

Laptop displaying Google search homepage, digital marketing concept.

Google’s announcement in January that they would remove their support for websites built and hosted using Google Business Profiles from the start of March 2024 will have come as a shock to many small businesses across the world, not just the UK. Whilst the sites themselves didn’t allow for wide-ranging functionality, what they did offer […]

4 Simple SEO Tips to Get More Business

Woman working on laptop with packages, representing shipping and packaging services.

It’s common for small businesses to struggle with marketing. With limited time and budgets, it’s hard to dedicate resources to growing your own customer base and industry reputation, even if you are the best at what you do. Small businesses can overcome these limitations through the power of 3 important letters: SEO. This can range from […]

The Different Types Of Digital Marketing

Digital and Social Media Marketing services including SEO, website design, hosting, and Google Ads throughout Telford, Shropshire and the West Midlands

Like traditional marketing, digital marketing has many avenues and platforms that can be used to grow your business. Social Media Not just for uploading pictures of your breakfast or reading conspiracy theories in the comments section of news articles. Social media is an extremely effective way to market your business to a huge audience. So […]

Can I Get Fast SEO Results [Video]

SEO Search Bar Image | SEO Telford | SEO West Midlands | Freelance SEO Services

SEO is often seen as a long-term solution to business growth. But even the most patient of us can become frustrated by the mystery surrounding the demands that search engines place on websites. In that spirit, I will go through some of the answers to common SEO questions and answer the question; ‘How Long Does […]

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