Twitter Have Banned Links To Other Social Media Sites
Twitter has made some questionable moves lately, but this is one of the WORST… Twitter has decided to ‘ban’ content that links to other social platforms when they deem it a primary purpose. They state this in an attempt to STOP ‘promoting other platforms’. You can continue to post whatever you want so long as […]
Twitter Blue Relaunched: More Features But A Monthly Subscription
Twitter Blue has been relaunched in the US, Canada, the UK, Australia and New Zealand. Here’s what you’ll get for $11/month (or $8 if you sign up on the website): Twitter has also confirmed that users will temporarily lose their blue tick pending re-verification if they change their profile picture, handle or display name.What do […]
The Negative Side Of Twitters New Verification Policy
It has been a topsy-turvy couple of weeks in the Twittersphere. Since the takeover from Elon Musk, the social media giant has gone through some drastic changes, from firing 50% of its workforce to opening blue tick verification to everyone (who wants to pay $8 (£7) a month). It’s that latter point that has been […]
Poor Engagement On Instagram? You Need The Right Strategy
If your Instagram engagement rate has dropped recently. You’re not alone. But it could be down to having the wrong Instagram marketing strategy and focussing on the wrong types of posts. I’ve heard from a lot of people that they’ve all noticed a drop in their engagement rate recently. This can be attributed to the […]
Why Personal Branding Is So Important To Your Marketing Efforts
Personal branding can be quickly overlooked when building your business. However, it can one of the most powerful weapons in your arsenal. Each of us is so very different and unique from another, and that’s what should be celebrated not hidden away in sameness. Personal branding is all about the way that you build your […]
What Marketing From 100 Years Ago Can Teach Us Today
Every manager in every company throughout the world has a different viewpoint on marketing. However, they tend to fall into two categories, the first believes that marketing is a benefit to their organisation and the second group believes that it is a cost only and is there to make things “look pretty”. Despite numerous historical […]
Social Media and Advertising. What’s The Difference?
Social media marketing is any sort of activity your business takes on social media that is unpaid or organic in nature. In other words, posting and engaging. Basically anything that doesn’t require you to pay the social media company to reach your target audience. This can include posting content on your channels, answering messages, liking […]
What You Need To Know About GA4, And How To Implement It
Google Analytics 4 or GA4 for short, has been around for a while. But it has recently been announced that Google will be sunsetting Universal Analytics (UA) in favour of pushing everyone to use GA4 as the primary method of website analytics. Here I will go through GA4 and the changes that you will see […]
Is SEO Better Than PPC? Organic vs Paid Marketing
There are pros and cons to both SEO and PPC. So, it depends on your business and your goals. Typically it is best to deploy both strategies at the same time if budget allows as they complement one another. SEO focuses on growing your visibility on organic results and growing your organic traffic. On the […]
Social Media Engagement Rates You Should Expect In 2022
As most of us know, social media algorithms change regularly. Often crushing engagement rates for pages in favour of paying pages. By having lower engagement rates for pages, social media company in turn then make more money as they sell data and advertising to brands looking to make the most of their accounts. In 2022 […]