The Top 7 eCommerce Trends To Skyrocket Your Online Sales
Contrary to everyone’s mindsets and even conventions, eCommerce has certainly thrived over the last few years. With severe lockdown restrictions and the fear of contracting the disease, people primarily resorted to eCommerce channels to buy their preferred products and services. Even people who were reluctant to use eCommerce earlier turned into loyal customers of online […]
What Is Social Media Engagement?
One of the most effective ways of promoting your business is using social media to build an online presence and let your target audience know that you’re ready for business. With social media, you can develop brand awareness, grow your business and make genuine connections with people who are interested in your product or service. One of the key measurement points is the level of social media engagement.
5 LinkedIn Stats That Are Essential For Social Media Manager To Know (Infographic)
While other social media platforms such as Facebook, Instagram and TikTok receive a lot more attention, LinkedIn has continued to see record levels of engagement growth and continues to expand its user base at a steady rate. The professional focussed social network is not as cool or trendy as other apps, with no AR masks or […]
Why Thought Leadership Can Make You Stand Above The Crowd
There’s more to marketing than pushing your products at unsuspecting people. Beyond the traditional marketing worlds of advertising, email campaigns, Pay-Per-Click and direct mail, there’s a more sophisticated strategy growing in popularity: thought leadership marketing. And, with one survey finding that 89% of decision-makers say that “thought leadership can be effective in enhancing their perceptions […]
How To Make The Most Of LinkedIn
Step by step instructions to Use LinkedIn Effectively – Getting the Best from the World’s Biggest Networking Site. LinkedIn™ is the world’s biggest expert networking platform. It is additionally quite possibly the most compelling web-based media network, with in excess of 575 million users in 2018. Individuals utilize the site to stay in contact with […]
The Value Of Social Media For Business
Social media has earned its now well-established seat at the marketing table. However, executives often underestimate the broader value that social media can have on a business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic value and cultural power. In Hootsuite’s Social Transformation Report, 2,162 marketers […]
Youtube Marketing 2022: Everything You Need To Know
Ever found yourself falling down a YouTube black hole, where suddenly three hours have disappeared watching funny cat videos? You are probably in the majority. But think about it. If you have done it, so to have other people. Ever since it launched, YouTube has been the trailblazer of video content during the rise of […]
What Is Digital Marketing? Pay-Per-Click, Social Media and More
What Is Digital Marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, any marketing which uses electronic devices and […]
Top Social Media Campaigns: November 2021
The countdown to Christmas is now well underway. As such, the top social media campaigns for November remains largely focused on Christmas and Black Friday campaigns as retailers battle it out for a cut of what is set to be a record festive consumer spending spree. Additionally, there have been a number of charity activations […]
Simple Ways Your Website Is Driving Customers Away
As many of us know, websites are often the first place customers look when making a purchase. But, it is no good having a website only for it to the site there and gather dust. Your website should be considered an ongoing project that changes and develops as your business grows. If you fail to […]