What Happens on the Internet Every Minute in 2021?
How much has your online activity changed over the last two years? If you’re like most people, you’re spending more time in social apps as you look to stay connected, you’re spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviours. […]
How To Cope With Social Media Going Down
Last week (4th October 2021), the Facebook group of social media apps went down. And the collective internet came together to mock Facebook, Whatsapp and Instagram. This gave Twitter a short-lived surge in popularity and a lot of entertaining memes (I’ve included some below). It also gave many businesses a shock. For many businesses, the […]
Top 10 Do’s and Don’ts For Advertising Your Business Online
When advertising your business online, content marketing is not entirely rocket science. However, there are of course things to avoid otherwise known as “don’ts” as well as things you want to focus on otherwise known as “do’s”. As you write more and become more effective at promoting your business you will begin to find that […]
LinkedIn Stories Are Going To Be Removed In September 2021
LinkedIn is going to remove their stories platform on September 30 despite the company remaining committed to expanding its video capabilities. LinkedIn will soon be removing the Stories feature. In a fashion as short-lived as Twitter’s Fleets, LinkedIn has announced that the feature won’t be available after the end of September. As it turns out […]
UK Government Plans To Make Fake Reviews Illegal
A plan to crack down on online rip-offs including making it illegal for people to write or host fake reviews has been outlined by the government. The proposal would see bigger fines for firms that trick consumers into spending more than they want to online. Businesses offering subscriptions would also be required to make clear […]
eCommerce, Social Video and Brand Purpose: the 2021 Marketing trends so far
E-commerce and social commerce E-commerce has been spurred forward five years from its pre-Covid trajectory according to some estimates and social commerce is booming as well as locked down populations turn from the high street to their mobile screens. Grocery shopping and FMCG, in particular, has been boosted in a previously sluggish market – now […]
The Business Advantage of Good Content Marketing
There is something special that makes content marketing stand out amongst the other modern marketing methods: it is very much sustainable. When done well with a strategy behind it and relevancy within each individual piece. Content marketing offers the benefits of huge exponential growth, brand awareness and trust allowing you to win over prospects and […]
6 Best Ways To Promote Your Business On Social Media
Social media is a great place to increase your businesses brand awareness. It is not as expensive as some other ways of boosting your brand and it also helps to promote your business values. Many companies now choose to use social media as the main promotional tool within their marketing strategy. Here are six of […]
How iOS14 will affect Facebook marketers
Apple’s newest iOS update is one that will extensively modify the way that ads are created, tracked and interacted with by both sides of the advertising spectrum.
How to get a custom Youtube URL for your business in 2020
Why is a custom Youtube URL important? Having an easy to search for website URL is important, we all know that. How else are your customer meant to find you quickly online? But did you know you can have a custom Youtube URL for your channel? Crucially it can be just as important for your […]