Let the Short Video Wars begin
First Tik-Tok. Then Instagram. Now YouTube wants to be a part of the short-form video phenomenon that has swept across the world. After the huge growth that TikTok has seen in the last 12 to 18 months, it is really no surprise that other more established social media companies are looking to jump on their coattails. In […]
5 Instagram Reels Features You Need to Know About
Despite only recently being launched in 50 countries including the U.S and Europe, Instagram Reels has already grabbed the attention of many major brands. Whilst it is important to keep up with social media trends, it is equally important that businesses not only choose to quickly experiment but also integrate this into a cohesive and […]
Tribal Marketing: bonding with your fans
Tribal marketing has been around for a long time. The most obvious and effective examples are sports teams, technology and games consoles. These all split communities and inspire die hard loyalty amongst their fans. One of my favourite examples of this is from Scott Young (Author of Ultralearning) who said that the fastest way to […]
Video: 4 Secrets for Instagram Marketing Success
Out of all of the accounts on Instagram, around 80% of them follow a business, which means that the platform has become a highly useful tool for businesses, especially for eCommerce brands that have just been launched. If you want to set your eCommerce business on the road to success from the very start then […]
4 Instagram Marketing Secrets That Are Overlooked
If you want to set your ecommerce business on the road to success from the very start then Instagram marketing is a great place to start and these 4 secrets are often missed. People love Instagram and so do business owners and entrepreneurs alike. More than 1 billion accounts are active on a monthly basis […]
70 Content Ideas For Your Business
What do you post on social media? This is the number one question that people have when it comes to marketing themselves and their businesses on Social media The interesting thing here is that there really isn’t a finite number of things that you can use when using social media. Before you undoubtedly skip this […]
Getting the lockdown on your marketing
Henry Ford once said “the man who stops advertising to save money is like the man that stops the clock to save time”. Marketing gets a bad rap during economic downturns. The current situation is no different. With huge percentages of the population either working from home having been furloughed, you have to be smarter […]
What are your social aims?
Social aims come in many types it can range from what are you doing for society and your local community. There is also the aims behind being on social media. People flock to social media for one of three reasons; to be entertained, to be informed, or to be inspired. If you aren’t doing one […]
Why regulation could benefit social media
In response to a hugely turbulent 2019 in global politics and climate change being thrust into the limelight. So while social media has not quite grown up, it has certainly been tamed somewhat. And whilst this sounds like big brother casting its all seeing eye across the digital and physical worlds it does offer some […]
Ad of the Week: Boston Pizza
Agency John St. Client Boston Pizza A brilliant idea. Even better execution. After their pizza box turns into a table so that you can eat pizza safely in bed, Boston Pizza has decided to play with their pizza saver. Which will be sure to please anyone with a dolls house. Partnering with Canadian agency John […]