While other social media platforms such as Facebook, Instagram and TikTok receive a lot more attention, LinkedIn has continued to see record levels of engagement growth and continues to expand its user base at a steady rate.
The professional focussed social network is not as cool or trendy as other apps, with no AR masks or short-form video features. But it is now an essential element for many job seekers and HR professionals, while it’s also become an important brand-building component for people looking to establish their expertise, and connect with those in their respective industries to maximize their business opportunities.
There are many ways that you can use LinkedIn to build your personal brand, and it’s worth taking a moment to consider just how significant the platform has now become, and how it’s placed as we head into the post-pandemic shift.
That’s what this new infographic is all about, providing a quick overview of the key usage stats for LinkedIn. If you haven’t considered how you can tap into its strengths for your own career, it may be time to give it another look – it could become the most important platform in your own development.
- LinkedIn has nearly 800 million members
- There are over 57 million companies listed on LinkedIn
- 200+ million job applications are submitted each month on LinkedIn
- Remote jobs on LinkedIn increased 2.5x from March to October 2020
- 59% of LinkedIn’s users are between 25 and 34 years old