| Agency | Anomaly New York/ DraftLine |
| Client | AB InBev (Budweiser) |
Budweiser has resurrected it’s iconic 1999 advert ‘Whassup’ to remind people to check-in with friends and family during lockdown.
The original advert ran up until 2002 and spawned a whole host of parodies across the internet, TV and in movies, and was one of the first campaigns to go viral.
Budweiser opted to remake the commercial, as a response to the latest YouGov insight that found around one in five Brits are living alone during the current lockdown. They have used the original advert with re-recorded audio from the original cast to ensure that the refreshed ad meets the government’s lockdown measures and that the viewer is lead to believe that they are communicating with each other from quarantine.
The spot is aiming to encourage people to think of those who might need them at this time even if they physically can’t be with them through the message ‘Buds Support Buds; Check-In On Yours’.
Promoting the hashtag #TogetherAtADistance, Budweiser is looking to rally people to support eachother and remond them that whilst we cannot be physically close to those we care about we can still stay connected using alll of the technologies that are available to us.
