“Front of mind” is a common term in marketing circles. But what if you could go one step further than that? Every brand wants to be the one brand that comes to mind when someone is looking to buy their products, but there are brands that transcend this and go beyond front-of-mind recall to become so associated with their products that they become ingrained in the language that they are impossible to get away from. In other words, they occupy the ideal position in your mind.
Both Google and Hoover are names that have become synonymous with their respective industries. Google is known as the dominant search engine and Hoover is a well-known brand of vacuum cleaners.
However, both brands go beyond just being synonymous with their industry. In-fact, both names have become so popular that they are often used as verbs. When was the last time you heard the term “Google it” or “hoover the carpet”?
If that isn’t a brand position to be envious of, then I don’t know what is.
Viral marketing or the verb used to describe the action your product covers. I know which one I would choose and would have a longer lasting effect.
