The Coronation of His Majesty The King and Her Majesty The Queen Consort on Saturday 06 May is fast approaching,
Luckily for all of us looking to celebrate the day, the Royal Family has released a special Royal Coronation Emblem for the occasion. The full emblem in English and Welsh can be found here as well as the guidelines for its use.
I have also put together a list of recommendations to help you prepare for the Coronation weekend.
- The Coronation is an event for all, and the Royal Family has generously given permission for the Royal Coronation Emblem to be used freely for commercial use, merchandising and advertising purposes. However, it is important to follow the guidelines which are freely available at: https://www.royal.uk/coronation-emblem
- Respect both the tradition and individual views: The Royal Coronation is a significant event steeped in tradition and history, but many are uncomfortable with the commercialisation and cost of such pageantry. Some recent research from the CIM shows that over a third believe it is inappropriate for brands to involve themselves in the event.
- Authenticity and credibility: If you do choose to mark the Royal Coronation, ensure your actions are authentic and credible. If you’re encouraging your customers to join in the fun, have you given colleagues a fair chance to take time off to participate? Authenticity and credibility are key to building trust with the audience and maintaining a positive brand image.
- Inclusivity and diversity: The Royal Coronation is an event that represents the entire nation, and it is important for marketers and brands to be inclusive and diverse in their approach. Avoid any marketing communications that may be perceived as exclusive or biased towards a particular group.
- Official hashtags for the event include #Coronation, #CoronationConcert, #CoronationWeekend and #CoronationBigLunch and, on Twitter, will be automatically accompanied by an emoji motif depicting St Edward’s Crown.
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