Personal branding can be quickly overlooked when building your business. However, it can one of the most powerful weapons in your arsenal. Each of us… Read More »Why Personal Branding Is So Important To Your Marketing Efforts
King Frederick the Great is also known as the Potato King is a great case study in how rebranding a product can change the entire… Read More »Frederick the Great and his Royal Potatoes – a lesson for rebranding products
You might be thinking that content marketing is just throwing up a blog post on your website. You would be wrong. Content marketing has real… Read More »The Impact of Content Marketing on Business
This is a huge question on the minds of many marketing practitioners and leaders. Here are my thoughts on why brands need to begin to… Read More »Why Brands Need To Act Like Publishers?
Is any publicity good publicity? Even the negative?
Some brands thrive off being in the public eye regardless of whtehrit is positive or negative. So what effect will the Coronavirus outbreak have on the brand perception of Corona (the beer)?