Will TikTok rival Instagram for influencer marketing supremacy?
The growth rate says yes.
Creator reach says yes.
Current influencer marketing says maybe.
As it stands 79% of brands in a survey said they predominantly go to Instagram for influencer campaigns.
TikTok hasn’t hit these heights and is struggling with regulation.
The platform has seemingly gone unscrutinised with clearly paid for videos being allowed to slide without the #Ad.
This is despite the high profile spotlight on Instagram creators.
But the reach of creators offers huge potential for brands to engage with the typically younger audience.