Ad of the week: Stay at home

Guinness stay at home ad

For a long time Guinness have been putting out awesome adverts ranging from the Guiness Surfer (1998) to the more recent Purse (2019).

The iconic Guiness Surfer Ad. Often regarded as one of the greatest ads of all time.

But it is often their low-cost and standalone reactive images that become iconic and talked about as much as their larger-budget counterparts.

Stay at home is one such image with a difference (come to that in a minute) and like most of their other reactive posts, plays on the iconic black and white contrast of a pint of Guinness.

Guinness Stay at Home Ad

In their latest use of this contrast, Guinness are urging people to stay at home during the current Coronavirus pandemic by using the a white sofa against the black background to clearly.

The simplicity is key, even without the logo in the middle you would still identify it as Guiness. It’s not over the top and stays on brand whilst getting people to talk about the problem of going out at this time and not self isolating.

So now the twist.

This wasn’t created by Guinness. It was created by Luke O’Reilly as part of a challenge put out by One Minute Briefs on Linkedin.

It is safe to say that Luke’s quick thinking and flawless execution has won him plaudits even if the recognition wasn’t initially his.


More To Explore

Share This Post

Get In Touch

Ready to elevate your business with a reliable agency that delivers on its promises? Contact our team today! Whether you have an upcoming project or just want to explore ways to grow your business, we’re here to help.

Give us a call at 0333 011 1997, send us an email, or complete our contact form—we’ll get back to you as soon as we can.

Skip to content
Privacy Overview
EPR Marketing

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.