But it is often their low-cost and standalone reactive images that become iconic and talked about as much as their larger-budget counterparts.
Stay at home is one such image with a difference (come to that in a minute) and like most of their other reactive posts, plays on the iconic black and white contrast of a pint of Guinness.
In their latest use of this contrast, Guinness are urging people to stay at home during the current Coronavirus pandemic by using the a white sofa against the black background to clearly.
The simplicity is key, even without the logo in the middle you would still identify it as Guiness. It’s not over the top and stays on brand whilst getting people to talk about the problem of going out at this time and not self isolating.
So now the twist.
It is safe to say that Luke’s quick thinking and flawless execution has won him plaudits even if the recognition wasn’t initially his.