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Ad of the Week: Be a Hero. Be Boring


This advert is created by McCann for Mucinex is one of the latest adverts that focuses on the heroic role that key workers and we all are making during the coronavirus pandemic.

This print ad put the impetus on everyone staying at home with the simple catchline ‘Be a hero. Be boring.’ As well as using images of every day tasks such as relaxing on the sofa, reading a book and listening to music on a chair to create the superhero masks.

The final line ‘Staying in isn’t exciting, but it saves lives.’ further emphasises the need for self isolation and social distancing to avoid the spread of coronavirus.

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