|Client||Ministry of Culture and Information Policy of Ukraine|
During the current global pandemic, it is difficult to see the many people that continue to ignore advice and choose to put both themself and others at risk whilst ignoring the basic rules of quarantine.
The ability to preserve the quarantine is a kind of art in get people to take notice. This is what inspired agency Looma to adapt the ‘Creation of Adam’ (the masterpiece by Michelangelo) amongst others for their client the Ministry of Culture and Infromation Policy of Ukraine.
These classic art pieces have been altered to teach people how to prevent the spread of Covid-19.
This is part of the global campaign #FlattenTheCurve, to share this message to the maximum number of people throughout the world.