For this returning ad, Sport England has collaborated with 15 leading health and social care charities to support and inspire some of the 43% of people in the UK who live with a health condition to be active in a way that works for them.
Working with FCB Inferno, the uplifting campaign showcases new tools that can help many of these people to become more active in a way that will continue to work for the long term, whether that is yoga in the living room or spending time gardening outside.
| Agency | FCB Inferno London |
| Client | Sport England |
