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What Is Search Engine Optimisation (SEO)?

What is Search Engine Optimisation (SEO)?

SEO means “search engine optimization” and it’s a crucial part of your overall online strategy. It’s about improving your online visibility by achieving high rankings on Google search results and attract organic search traffic. There are several SEO services you can buy to help you boost your online presence. These include on-page optimization such as keyword research and meta tags, off-page optimization to enhance online authority with quality content and link building, and technical improvements to help your site achieve more prominence in search results.

What’s the difference between on-site and off-site SEO?

On-site SEO is about making improvements on your site, for example by optimizing your pages content quality and meta tags around particular researched keywords. It also includes technical fixes to your site. Off-site SEO is about improving the perception of your website and business by building links, enhancing online authority and gathering social media signals via shared content. Any successful SEO strategy needs both on-site and off-site SEO.

Why are keywords important?

Keywords are an essential part of your search engine optimization. That’s because keywords in content tell Google and other search engines that your content is relevant to particular search intents. That relevance helps search engines to show your content to the right people at the right time. This is why it’s so important to do keyword research for both search engine optimisation and content marketing. If you’re not sure where to start, hire an expert to find the keywords you need.

Why is technical SEO important?

While it’s important to write quality content for human readers, you also need to give search engines the possibility to properly crawl and index it. That’s where technical SEO comes in as every page indexed enables your website to rank for the researched keywords contained on those pages, which means an additional point of entry therefore more traffic. Technical SEO includes a broad range of subjects, this is why it’s better to perform periodical website audits to make sure it is fully optimized for search engines as well.

How can Search Engine Optimisation help your business?

These days, no business can afford to ignore search engine optimization. It should play a part in your online marketing strategy as it helps people to find you online. Over time that leads to more organic search traffic, and more leads and sales. Without optimising your website, it’s much harder for Google to know when your content is relevant to what potential customers are searching for, and show it to the right people at the right time. If search engines ignore your business, that results in less traffic and fewer leads.

How exactly does SEO work?

To understand how SEO works, you need to understand how Google works. Google finds and catalogues online content in a huge database. It analyzes the content quality, using a number of signals, to work out which web pages are relevant to which searches. Then when people type in a phrase, Google shows them the most relevant results drawn from over 200 factors. Using Search Engine Optimisation helps you improve how Google sees your content so it shows up for the right searches.

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