Google has announced that there will be two core updates to its search algorithm this summer. Two updates this close together is certainly unusual however, as all the planned improvements for the June 2021 update are not quite ready, there will be another core update in July.
What you should definitely know about the core updates
The June 2021 Core Update has been rolling out since 2nd June. As is typical with these updates, it will typically take about one to two weeks to fully roll out across the globe.
This June 2021 Core update will then be followed by the July 2021 Core update. This is because some of Google’s planned improvements for the June 2021 update aren’t quite ready yet, so they are moving ahead with the parts that are, then we will follow with the rest with the July 2021 update.
As is the case with most updates, most sites won’t notice either of these updates impacting their rankings. Of course, any core update can produce drops or gains for some content. Because of the two-part nature of this release, it’s possible a very small slice of content might see changes in June that reverse in July.
Nothing in a Google core update is site-specific but is broadly applied.
What should you do now?
Google’s advice for core updates remains the same. Core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites do something better than your website.
If you want to receive high rankings with Google’s new ranking algorithm, just do the usual things that are needed to get high rankings:
1. Create web pages with good content
Your website should contain many pages that are related to the topic of your website. If the content of your website is unique, it will be much easier to get high rankings on Google (and other search engines).
Optimize the pages of your website for your keywords and make sure that your web pages are error-free.
2. Get good links from other websites
If your web pages have good links from related websites, they will rank higher than other pages that do not have these links. Analyze the links that point to your site and improve the links that point to your web pages.
If there are unnatural links to your web pages, you should remove these bad links.
3. Make sure that your website is mobile-ready
Most people visit websites on smartphones. For that reason, it is very important that your website works with mobile phones. The website audit tool can check if your pages can be indexed by mobile search engine robots.
4. Use structured data markup code
Although structured data markup code is not necessary to get high rankings, rich results help to improve the look of your website on Google’s search results pages.
Have your rankings changed?
Core Updates can have little to no effect on a websites rankings or they can have a huge effect. These issues can often be solved with some minor TLC and at other times you might require a complete overhaul.
If you think your rankings have changed or your website could do with a push in the right direction, we are only too happy to help. All of our SEO packages keep track of your websites ranking in comparison to your competitors.