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Instagram SEO Tips: 3 Ways to Boost Your Reach Organically

Let’s talk SEO. In particular Instagram SEO. 

Instagram SEO is right up there with the rest of them. In 2022 people use Instagram’s discover page as a search tool just like they would Google or any other search engine so it’s really important to make sure that your Instagram content is discoverable. That is exactly what I’m going to be getting into in this post. 

I’m going to be sharing three easy ways that you can start boosting your Instagram SEO ranking.

Use Descriptive Captions

The first way to do this is to write descriptive captions with keywords. Until recently users could only search in Instagram explorer using hashtags, location tags, usernames and profiles but now users can search using keywords. 

This makes Instagram just like Google when a user searches for a keyword thousands and thousands of Instagram posts appear and obviously, you want your content to show up in the search and close to the top to give your content a better chance of showing up in searches. 

Sprinkle in relevant keywords in your caption that you think your audience may search for and you will likely see more views from interested parties.

Add Keywords To Your Profile

The second tactic is to add keywords to your Instagram profile. Your Instagram profile is filled with keyword opportunities if you’re looking to rank for a specific keyword.

Incorporate that keyword into your name or username since both are searchable on Instagram. Think about easy short searchable ways that you can describe your business like Birmingham photographer or wedding cake designer this also gives your profile a bit more context.


My final tip to boost discoverability is by including relevant hashtags. Up to 30 to be exact. 

Using relevant targeted hashtags and posts remains one of the best ways to get discovered by new audiences on Instagram. If you have a public Instagram account and add a hashtag to a post that post will be visible on the corresponding hashtags results page. People search hashtags with the intent to discover new content so using the right hashtags can put you right in front of your target audience even if you haven’t connected with them before. 

It’s such an easy win if you’re new to the world of hashtags. I’ve linked a few helpful hashtag resources for you below so those are the top three tips for increasing your discoverability on Instagram.

By maintaining a consistent SEO message about your brand, you’ll be reaping the rewards of increased discovery and reach in no time!

With just a few tweaks and improvements, you can easily take advantage of Instagram searches and suggested posts.

Equipped with the above Instagram SEO tips, you can grow a strong, relevant audience that’s highly engaged with your content.

So what are you waiting for? Start sharing your optimized posts today!

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