One of the most effective ways of promoting your business is using social media to build an online presence and let your target audience know that you’re ready for business.
With social media, you can develop brand awareness, grow your business and make genuine connections with people who are interested in your product or service.
One of the key measurement points is the level of social media engagement. So what is social media engagement and how can you look at yours?
By engagement, we mean how many likes, comments and shares your posts get. Even the length of time viewers spend watching your videos can be measured on many platforms. These metrics go beyond ‘impressions’. This is because your audience has had to take additional action other than scrolling past your content.
