Search engine optimisation is a marketing tactic that has been around for more than 20 years. It’s based on the idea that if you rank highly on Google, you’ll get lots of traffic and sales.
But will it still exist in 5 years?
In this post, we’ll look at how search marketing has changed, who’s dominating this space, and why SEO might not be what you think it is anymore.
How Does SEO Work?
Search engine optimisation (SEO) is a process that marketers use to improve their ranking in Google and other search engines. This can be done by improving the visibility of your website, getting more traffic to your website and boosting sales.
In the past, SEO was mainly about keyword research, backlinks and technical issues like site speed. Today, it’s much more than that. It’s about creating content that people want to read, engaging with your audience on social media and building relationships.
What Is The Future Of SEO?
How long will SEO exist? Well, this depends on who you talk to. Some say it’s dead or dying while others claim it will never die because people need to find information online – even when they’re searching from their smartphones or smart speakers.
But we do know that it’s important to pay attention to how search engines are changing and how content is being consumed.
The Google Search team has been hard at work making sure that Google can understand natural language, and as we move toward a world where you can ask your phone questions, it will be important for marketers to think about how they can optimize their content for voice search and AI.
The Google Search team has also recently announced the launch of RankBrain, which is an artificial intelligence system that helps Google better understand search queries and provide results based on context rather than keywords alone. This means that marketers who focus on creating high-quality content may benefit from this change more than others. This combined with the launch of Google’s Bard will see huge changes to how we will use search engines in the coming years
We’re also seeing a shift toward predictive marketing—meaning that instead of waiting until someone clicks on an ad or visits your site, you can send them targeted ads based on their behaviour across other sites before they’ve interacted with yours at all!
All of this means that while SEO will very much still be around for a long time to come, however, the ways in which it adapts could be varied and will be interesting to see as search continually changes to adapt to changing customer use.
