Google has announced that there will be two core updates to its search algorithm this summer. Two updates this close together is certainly unusual however,… Read More »Two Google Core Updates to Search Coming In June And July
What is Search Engine Optimisation (SEO)? SEO means “search engine optimization” and it’s a crucial part of your overall online strategy. It’s about improving your… Read More »What Is Search Engine Optimisation (SEO)?
We have been successfully launching rockets into space for over 50 years. Yet we can’t stop the spread of misinformation on the internet. Even in… Read More »5 SEO misconceptions that are hard to disbelieve
In short no. Advertising is marketing but marketing is not advertising. While they are often used interchangeably, Marketing is an umbrella term that covers advertising… Read More »Are Marketing and Advertising the same thing?
Search Engine Optimisation (SEO) has become a complex field where simply understanding the basics can be an enormous task. Plus there’s the fact that the… Read More »8 SEO Mistakes you can easily avoid
The US election has thrown up some unusual results as well as ongoing taking points. But among these stories, there is a landscaping business that… Read More »Lessons from Four Seasons Total Landscaping in free marketing
Below are three ways that you should prioritise spending your free Google Ad Credit to maximise your investment. As part of their Covid-19 relief effort… Read More »3 Best Ways to Spend your Google Ad Credit
Starting this summer searchers will begin to see advertiser diclosure beginning. Following on from its identity verification program for political ads launched in 2018, Google… Read More »Google begins rollout of identity verification for advertisers
As someone who likes to keep things organised, I’ve attempted to keep marketing terms separate from each other. In doing this I have noticed that there are some terms that are seemingly used interchangeably to mean the same thing. This is none more evident than PPC, SEM and SEO.
