Personal branding can be quickly overlooked when building your business. However, it can one of the most powerful weapons in your arsenal. Each of us… Read More »Why Personal Branding Is So Important To Your Marketing Efforts
King Frederick the Great is also known as the Potato King is a great case study in how rebranding a product can change the entire… Read More »Frederick the Great and his Royal Potatoes – a lesson for rebranding products
Why is a custom Youtube URL important? Having an easy to search for website URL is important, we all know that. How else are your… Read More »How to get a custom Youtube URL for your business in 2020
TikTok, Reels, and now Shorts are all throwing their hats in the ring to compete for your short video viewing time. Tik Tok has the… Read More »Video: The short video wars are here
Having an online web presence for your business is a great start in attracting new customers. Setting yourself apart from your competition is important. As… Read More »5 Branding Tips For Your New Website
You might be thinking that content marketing is just throwing up a blog post on your website. You would be wrong. Content marketing has real… Read More »The Impact of Content Marketing on Business
This is a huge question on the minds of many marketing practitioners and leaders. Here are my thoughts on why brands need to begin to… Read More »Why Brands Need To Act Like Publishers?
Social aims come in many types it can range from what are you doing for society and your local community. There is also the aims… Read More »What are your social aims?
Every company seems to be emailing us about Coronavirus – but a new way of marketing is emerging. Started with airlines and quickly spread to… Read More »Marketing during Coronavirus
Is any publicity good publicity? Even the negative?
Some brands thrive off being in the public eye regardless of whtehrit is positive or negative. So what effect will the Coronavirus outbreak have on the brand perception of Corona (the beer)?
